Alia Bhatt, Katrina Kaif earn 10X returns from investments in eCommerce beauty giant

It seems that India’s first unicorn e-retail label Nykaa’s IPO boom has turned out to be quite fruitful for celebrity investors like Alia Bhatt and Katrina Kaif who invested in the company in 2020 and 2018 respectively. The brand recently applied for an Initial Public Offering (IPO) and got a great response from all quarters. And, it also turned out to be quite beneficial for its investors.

Nykaa’s shares were reportedly listed at 2,018 with around 80 per cent premium on Wednesday morning. However, according to Bloomberg, the market cap of the e-retailer recorded a valuation of 1 trillion rupees in the first five minutes of trade. Almost an hour later, Nykaa was standing tall next to all the major market players such as Britannia, Godrej, and IndiGo.

This move resulted in B-town divas earning big bucks from the profitable investment. After the e-commerce brand’s NSE listing, both Katrina and Alia’s investments have grown 10 times of what they originally invested. Katrina had launched her makeup brand Kay Beauty on Nykaa and had invested a small amount of Ra 2.02 crores in 2018. Following the footsteps of her fellow star, Alia Bhatt too, invested Rs 4.95 crores in July 2020 in the company. While Kat’s investment shot to Rs. 22 crores on Wednesday’s market closing, Alia earned a whopping Rs 54 crore.

Now, their investment valuation has doubled 10x and have allowed these investor-actresses to add a few more crores to their net worth.